Tartan Comfort
Tartan Comfort

Shall we decorate the tree? A question that sounds like a ritual. So, let's give free rein to the most beautiful decorations for those who love the most authentic Christmas. All that remains is to turn on the lights and hang the first ornament.
It's time to decorate the tree
It's time to decorate the tree

Shall we decorate the tree? A question that sounds like a ritual. So, let's give free rein to the most beautiful decorations for those who love the most authentic Christmas. All that remains is to turn on the lights and hang the first ornament.
When light becomes pure magic
When light becomes pure magic

The appearance of countless little lights announces the approach of Christmas. It’s the most magical time of the year, and the lighting becomes even more enchanting with lanterns and candle holders inspired by the mysterious charm of the winter woods.
When light becomes pure magic
When light becomes pure magic

The appearance of countless little lights announces the approach of Christmas. It’s the most magical time of the year, and the lighting becomes even more enchanting with lanterns and candle holders inspired by the mysterious charm of the winter woods.
Autumn bed
Autumn bed

When the temperatures start to drop, there's a perfect piece of bedding for the midseason. It's the boutis: the medium-weight quilt that every year rediscovers new, enchanting textures and shades. It's time to make the bed again!
Rattan decor
Rattan decor

A natural material like rattan reminds us that beauty often hides in the simplicity and adaptability of certain accessories. We're talking about baskets, hampers, and home decor items with an unmistakable country-chic charm.
An enchanted forest... at home!
An enchanted forest... at home!

Autumn is just around the corner, and we have everything you need to change the atmosphere in your home. The new season has never been so enchanting.
The art of mural decoration
The art of mural decoration

Transform your walls with paintings that capture the botanical beauty and the refinement of antique engravings. Be inspired by designs that blend nature and history, creating unique spaces.
Atmospheric lights
Atmospheric lights

What would a summer evening be without lit lanterns and the flicker of candles? Discover with us the scenic impact of one of the must-haves for summer decoration.
Taste of the sea
Taste of the sea

With the beginning of summer, the table rediscovers colours and motifs borrowed from the sea. Here then is a riot of corals, fish, shells, boats and lighthouses.
Natural style
Natural style

Natural style triumphs with rustic-looking fabrics combined with rattan, jute and wicker accessories.
A love of curtains
A love of curtains

'Dentelle' means 'lace', a word steeped in history that immediately conjures up light fabrics and craftsmanship. That's why we chose it for some of our most precious curtains.

21/12/2024 - Blog

CHRISTMAS MARKETING 2024

How to set up, promote, and narrate the most anticipated celebration of the year in-store and online

Christmas 2024 is just around the corner, bringing with it all its magic. It’s a unique opportunity for all of you, Blanc MariClo’ retailers, to engage your customers in a special event. When the search for home decorations meets the desire to celebrate and fulfill the wishes of loved ones, it’s essential to transform shopping into an inspiring experience. 

You can create Christmas settings that tell stories of elegance, memories, and traditions. You can enhance your online communication to meet the expectations of an audience that loves the brand’s typical atmosphere. You can use Christmas storytelling through your products to make them truly shine in the spotlight. You can organize promotional initiatives to pamper both new and loyal customers. 

In this post, you’ll find a guide filled with tips and marketing strategies to help you make the most of the holiday season: Christmas is not just a celebration, it’s an opportunity to amaze and build customer loyalty by enhancing your store. Discover how to succeed!

 

Christmas Display

A well-planned Christmas display is one of the most powerful marketing tools: an attractively designed window and layout not only capture the attention of potential customers but also convey the magic and romance of Christmas in perfect Blanc MariClo’ style. Ensure that all the elements welcome people into the full Christmas atmosphere, creating an emotional and immersive experience. Here are some targeted suggestions:

  • Christmas windows are the first invitation to step inside, so it’s important that they touch the hearts, imagination, and needs of passersby. You can create a set design based on iconic Christmas elements like festive trees or a decorated fireplace. Highlight the 2024 flagship lines such as the "La Patisserie" or "La Fable Doré" collections. You could showcase a laid table, a corner dedicated to gifts, or a cozy living room, giving customers a preview of what they’ll find inside.
  • Christmas colors range from classic and country combinations (like red paired with green and white) to more elegant and shabby styles (such as all-white, gold, or silver). Assign these to different windows or areas of your store to evoke diverse moods and offer varied products while avoiding color overload, enhancing Blanc MariClo’s dreamy harmony.
  • The emotional journey is a way to construct a visual narrative that guides the customer through the Christmas atmosphere in your store. Divide the space into themed areas, each dedicated to a moment of the celebration: a corner for the Christmas table setting, an area for decorations with all the ornaments and accessories of this season, a space for the sofa or bedroom with Blanc MariClo’ cushions and throws. Customers should feel the value and uniqueness of the products in an environment that inspires, pampers, and transports them into a universe of beauty and tradition.
  • Sensory details contribute to the atmosphere. Don’t overlook the role of lighting, background music (choose from Blanc MariClo’ playlists on Spotify), and fragrances like those from the new "Leisure & Cozy" collection. These elements can accompany the shopping experience to make it even more pleasant, engaging, and festive.

Christmas Storytelling and Online Communication

Storytelling is the art of narration, a powerful expressive tool for creating an emotional connection between your customers and your store. However, telling a story does not mean describing the product: it means showcasing it by first explaining how it can be useful to people. Moreover, at Christmas, it means evoking a universe of suggestions, memories, and desires that resonate with the magical atmosphere of the holidays. 

Here are some examples. Plates can become the stars of the perfect Christmas Eve table. A decoration can turn into a place card. A wicker basket can become the container for gifts under the tree or create a charming floral arrangement. A lantern from the "Panorama" collection, with soft light filtering through wrought iron details, can evoke the intimacy of Christmases past. The possibilities are endless—your choice! 

Where and how to do Christmas storytelling? It depends on your communication channels. You can use your blog, newsletter, Facebook page, or Instagram account connected to your business. Choose based on your needs and your audience’s preferences. Then, integrate text, photos, and videos to share:

  • Useful information (like hours, special openings, new arrivals, last day for online shopping, etc.) on your website, in your Instagram bio, or in your stories;
  • Creative inspiration for decorating the home, table, door, tree, fireplace, etc., in blog posts (longer format) or Instagram reels (mini-tutorials);
  • Personalized gift ideas tailored to the recipient in blog articles (as gift guides) or Instagram carousels;
  • Anecdotes, rituals, and behind-the-scenes Christmas moments on Facebook and Instagram stories;
  • Workshops and themed events in newsletters or Instagram live sessions;
  • Season’s greetings and thank you messages on Facebook and Instagram.

The key is to ensure your communication channels work consistently, coherently, and synergistically to give you recognition, credibility, and the desired results.

Targeted Promotions

Want to attract customers and boost sales? Focus on Christmas promotions while adhering to Blanc MariClo’ brand style and guidelines. For example, you can offer:

  • Exclusive discounts on gift sets such as tablecloths and runners, throws and cushions, runners and placemats, towels and washcloths, lanterns and candles, etc.;
  • 3-for-2 promotions on small Christmas decorations;
  • A gift with purchases over… a certain amount.

Creative Packaging

Artful wrapping shows care for customers who have chosen your store for their Christmas gifts. On the other hand, it’s also a promotional activity not to be underestimated: the recipient of a beautifully wrapped package tends to remember it and associate it with the person who wrapped it. So, get your paper and scissors ready, but don’t stop there… 

In our catalog, you’ll find everything you need: glitter paper bags, gold, silver, and toile de Jouy gift bags, adhesive labels, and ribbons to tie into a beautiful bow. You can add tulle, floral decorations, or ornaments to these. Let your creativity flow and turn your Christmas packages into small masterpieces. If you need inspiration, check out our article dedicated to the art of the perfect package—you won’t be disappointed.

Themed Events

To make a store visit a memorable experience, why not organize small themed in-store events? For instance:

  • A workshop on the art of the Christmas table;
  • A practical demonstration of creative packaging;
  • A Christmas tea with pastries served in ceramics from the "Amamalide" or "Amarillus" collection.

These occasions can strengthen the bond between you and your customers through formative and inspirational experiences, not just purchases.

Customer Care

Let’s close our Christmas marketing tips with more gestures of attention for those interested in your brand and products. Starting with a basic but often underestimated suggestion: during the holidays, it’s crucial to respond quickly to emails or messages received on Facebook or Instagram. Providing timely and courteous information during this period can make a difference.  

Additionally, if you have an online shop, you could offer a percentage discount for those subscribing to your newsletter. Or in-store, you could offer a voucher redeemable during the winter sales for purchases over a certain amount. These small gestures can encourage people to discover you, make purchases, and return to your store or e-commerce.

At this point, we wish you a successful Christmas marketing campaign and good work. Thank you for reading this far, and see you in the next Blanc MariClo’ blog post!

 

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